Every business uses a contact database of some sorts, whether it is locked away in your head or all contained in a CRM (Contact Relationship Management) computer program.
Growing your own database takes a lot of time so using an established and maintained external product is a quick and easy way of accessing large amounts of information that could take you years to build yourself.
Alan Rosenspan, one of America's direct marketing gurus, publishes a small booklet '101 Ways to Improve Your Response' (find the website link on the resources page of this booklet). His top two of the 7 most important factors are:
- Focus your resources
- Target the right people
Your investment in a business database is only the first of many expenses and it will not be the biggest. There may be printing, postage and phone calls (depending on how you use it) but most of all, the cost of your time. If the database is inaccurate or cannot supply the details you need you will waste time & resources contacting the wrong companies and the wrong people.
This booklet is a FACTUAL, OBJECTIVE and NEUTRAL provider of basic information on the New Zealand suppliers of business databases, directories and lists.
Each supplier has their own merits, strengths and weaknesses. As an educated customer you will be able to make an informed choice about the best option for you.
Please understand, that the information contained in our free report is in no way a recommendation of any other provider.