Maintaining a contact database of 15,000 companies and 40,000 contacts is not a simple task.
People come, people go, jobs change, companies and even entire industries restructure...
Here at Kompass New Zealand we keep our comprehensive database of business contacts, products, services, demographics (and more) current through a systematic program of research and updates. Simply put, legwork!
How do you choose companies to be listed in the database?
Kompass lists Business-to-Business companies in its database, and important companies which are Business-to-Consumer.
We focus on the 14% of NZ businesses that account for 80% of the economy's output.
Producers, manufacturers, importers, exporters, distributors, large wholesalers. Generally NOT retail or trade except chains and groups.
Kompass profiles the head office and senior management team. Branches are entered under the head office in the 'Branch' field.
Eg. There is only one entry for ASB Bank on Kompass.
- Publicly listed companies
- By size - the largest companies
- By industry activity - representative of the economy
- By international activity - major importers and exporters
- Major multinationals
- Members of leading trade associations
- Companies of distinction - winners of quality awards
What about...
| Luxury hotels | Yes |
| Bed and breakfasts | No |
| Petrol companies (BP, Shell...) | Yes |
| Petrol stations | No |
| The Warehouse | Yes |
| Corner dairies | No |
| Green Acres Franchise Group (commercial and domestic services contracting franchise company) | Yes |
| My neighbourhood lawn mower | No |
| Fast food chains and franchise head offices | Yes |
| Bazza's Fish and Chip shop est. 1963 | No |
How big is the database?
Kompass New Zealand covers 15,000 head offices nationwide. Look at our How big is the database? page for a detailed breakdown.
How do you collect the data?
We use a huge variety of information sources to ensure the currency and coverage of the database.
- We monitor major business publications (NZ Herald, NBR, Business To Business, Unlimited magazine...)
- We work with a growing number of trade associations to make sure they and there members are properly represented
- We pro-actively call every company at least once every year to confirm the contact details and personnel
- We invite all companies to update their full profile in our easy, online updating system
- We manually codify all companies against the Kompass classification system of over 55,000 product and service codes
- We work closely with New Zealand Trade & Enterprise (the government trade and economic development agency)
- We use the Government to Business service operated by the Ministry of Economic Development allowing timely access to statutory information from the Companies Office
Each country in the Kompass network is under separate management and information quality does vary. Kompass has very strong coverage in Europe where it has been a dominant force for 60 years, but it is still growing in Asia Pacific. Relatively new franchises like USA and China are working hard to build their databases while maintaining the consistent quality that is Kompass.
Kompass uses 1 classification system worldwide which is available in 25 languages. It is rigorously maintained by a central classification team in France to ensure it accounts for modern industrial developments. An updated version is released and translated every year incorporating thousands of changes - new products, modifications, relocations, cosmetic changes and deletions.
"I can find all this information on Google"
There is plenty of information available for free on the Internet but your problem quickly becomes information overload and lack of time. Kompass will save you time and money searching around. What information can you find online?
- Contact details - probably
- Management contacts - maybe
- Company activities, size (employees & turnover), quality ratings, import/export areas, branch locations, codified products and services - probably not!
All of the above in one simple document??? Kompass.
We do refer to Google in our research process, but it is not our only resource. We combine information from many different sources to make one single, thorough and concise point of reference.
How about confining a search to a geographical region, or looking for manufacturers or exporters, or companies with more than 50 employees?
Easy with Kompass, almost impossible without.
What information/data do you collect?